Mountain Gentleman
Angela Zeng designs targeted conversion journeys that address common drop-off points and hesitation in the buyer’s journey. She turns website visitors into loyal customers by optimizing every step of the user experience
Motorcycle Helmets
E-Commerce Optimization
From funnel design to activation playbooks, every deliverable reflects my love for innovation and my obsession with what actually works.
From funnel design to activation playbooks,
every deliverable reflects my love for innovation and
my obsession with what actually works.
Summary
Born for the wild.
Built for the fearless.
Allen Chu’s Mountain Gentleman helmets are
made to lead the way with style and protection.®
He rides first. Then he builds.
This helmet wasn’t born in a boardroom.
It was shaped by early morning rides through foggy mountain curves,
by sudden downpours, by long nights where the only light came from the dash.
He rides not for speed, but for that feeling
when it’s just you, the road, and the wind.
He was done with helmets that looked cool but weighed him down.
Too heavy. Too fragile. Too plastic.
So he went looking.
And when he found the one that finally felt right, he knew it wasn’t just for him.
None of them felt like they belonged on the kind of ride he lived for.
So he started Mountain Gentleman.
Services
UX Flow Design & Campaign Messaging & Activation Funnel
Recognitions
+30% Web Conversion Rate +50% Product Page Dwell Time
Deliverables
CTA Optimization &
Product Benefit Mapping
Problem
Traffic is not turning into sales We know how to boost your helmet website
Why Are Offline Helmet Stores Struggling to Convert Traffic After Moving Online?
With more brands making the move online, many are launching e-commerce websites to expand their sales channels. But the same challenge keeps showing up. Traffic comes in. Few visitors convert into paying customers.
Unclear product messaging, weak CTAs, generic visuals, and clunky navigation create friction throughout the buyer’s journey. In a category like motorcycle helmets, where trust, style, and performance all matter, these gaps quietly kill conversions.
At Anchor, we focus on fixing exactly that. We redesign user journeys, sharpen brand storytelling, and create action-driven product pages that guide visitors with confidence.
If your brand is moving online, these strategies are not a luxury. They are the difference between passive traffic and consistent sales.
Solution
At Anchor we don’t just focus on tactics. We tell stories that connect and create user journeys that turn visitors into buyers.
When I started working on this, I put myself in the shoes of a rider shopping for their next helmet.
Not just clicking through a website but feeling the same excitement as customizing a GTR.
Every scroll, and every detail was designed to capture that thrill of gearing up before a ride with colors inspired by Super Mario to make choosing your riding gear feel more like playing a game.
Riders get together all the time to hang out and share their passion.
That’s why I created a photo wall to build a stronger connection between riders and the shop, giving them a place to see their own photos and feel truly connected to the brand.
We shape the Mountain Gentleman brand voice so every message and call to action feels real and pulls people in.
Our pages are clear and easy to use guiding visitors smoothly from checking out products to making a confident purchase.
The strategy is simple attract people with a strong brand story and keep them with trusted safety features.
Users move from a bold homepage hero and clear brand message to product highlights then real reviews and safety certificates ending with a clear buy button.
The look uses dark colors and strong fonts to give a feeling of trust and power perfect for riders who want gear they can rely on.
This approach helps helmet stores that move online improve conversion rates boost sales and build loyal customers.
Growth Outcome
After the update visitors stayed forty five percent longer and clicks on product pages rose by thirty eight percent. Purchases increased by thirty percent and user return visits grew by twenty two percent. This shows the site is turning interest into real sales and building loyal customers.
Anchor helped us share the authentic story of riders.
Since then, our website conversions have soared
and the brand has truly come alive.
— Allen Chu, CEO of Mountain Gentleman
one rider. one moto. endless mountains
By Angela Zeng, Product Growth Strategist
Case Studies and Updates
CoinRank — CoinRank needed a fresh way to stand out in crypto. We created a short video strategy that turns complex info into quick, engaging clips that grab attention fast.
Anchor Articles and Updates
Why Growth Marketing Is Not Digital Marketing and Why This Distinction Matters — It’s not that your marketing strategy is flawed. You might just be addressing the wrong problem.
When AI Products Can’t Find PMF, Build a Landing Client Instead — PMF isn’t always found in the product, Sometimes, it starts with one strategic client
Content as a Revenue Tool: Shortening Time-to-Close in Startup Sales — Content that shortens sales cycles, Not just builds traffic
Building Revenue Systems When Scale Isn’t an Option — Profitability First: How Startup Teams Can Drive Revenue in Constrained Markets
More Works
(GQ® — 02)
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
Can I adjust the project scope after we start?
05
How do we measure success?
06
Do you offer ongoing support after project completion?
07
How long does a typical project last?
08
Is there a minimum commitment?
Mountain Gentleman
Angela Zeng designs targeted conversion journeys that address common drop-off points and hesitation in the buyer’s journey. She turns website visitors into loyal customers by optimizing every step of the user experience
Motorcycle Helmets
E-Commerce Optimization
From funnel design to activation playbooks, every deliverable reflects my love for innovation and my obsession with what actually works.
Summary
Born for the wild.
Built for the fearless.
Allen Chu’s Mountain Gentleman helmets are
made to lead the way with style and protection.®
He rides first. Then he builds.
This helmet wasn’t born in a boardroom.
It was shaped by early morning rides through foggy mountain curves,
by sudden downpours, by long nights where the only light came from the dash.
He rides not for speed, but for that feeling
when it’s just you, the road, and the wind.
He was done with helmets that looked cool but weighed him down.
Too heavy. Too fragile. Too plastic.
So he went looking.
And when he found the one that finally felt right, he knew it wasn’t just for him.
None of them felt like they belonged on the kind of ride he lived for.
So he started Mountain Gentleman.
Services
UX Flow Design & Campaign Messaging & Activation Funnel
Recognitions
+30% Web Conversion Rate +50% Product Page Dwell Time
Deliverables
CTA Optimization &
Product Benefit Mapping
Problem
Traffic is not turning into sales We know how to boost your helmet website
Why Are Offline Helmet Stores Struggling to Convert Traffic After Moving Online?
With more brands making the move online, many are launching e-commerce websites to expand their sales channels. But the same challenge keeps showing up. Traffic comes in. Few visitors convert into paying customers.
Unclear product messaging, weak CTAs, generic visuals, and clunky navigation create friction throughout the buyer’s journey. In a category like motorcycle helmets, where trust, style, and performance all matter, these gaps quietly kill conversions.
At Anchor, we focus on fixing exactly that. We redesign user journeys, sharpen brand storytelling, and create action-driven product pages that guide visitors with confidence.
If your brand is moving online, these strategies are not a luxury. They are the difference between passive traffic and consistent sales.
Solution
At Anchor we don’t just focus on tactics. We tell stories that connect and create user journeys that turn visitors into buyers.
When I started working on this, I put myself in the shoes of a rider shopping for their next helmet.
Not just clicking through a website but feeling the same excitement as customizing a GTR.
Every scroll, and every detail was designed to capture that thrill of gearing up before a ride with colors inspired by Super Mario to make choosing your riding gear feel more like playing a game.
Riders get together all the time to hang out and share their passion.
That’s why I created a photo wall to build a stronger connection between riders and the shop, giving them a place to see their own photos and feel truly connected to the brand.
We shape the Mountain Gentleman brand voice so every message and call to action feels real and pulls people in.
Our pages are clear and easy to use guiding visitors smoothly from checking out products to making a confident purchase.
The strategy is simple attract people with a strong brand story and keep them with trusted safety features.
Users move from a bold homepage hero and clear brand message to product highlights then real reviews and safety certificates ending with a clear buy button.
The look uses dark colors and strong fonts to give a feeling of trust and power perfect for riders who want gear they can rely on.
This approach helps helmet stores that move online improve conversion rates boost sales and build loyal customers.
Growth Outcome
After the update visitors stayed forty five percent longer and clicks on product pages rose by thirty eight percent. Purchases increased by thirty percent and user return visits grew by twenty two percent. This shows the site is turning interest into real sales and building loyal customers.
Anchor helped us share the authentic story of riders.
Since then, our website conversions have soared
and the brand has truly come alive.
— Allen Chu, CEO of Mountain Gentleman
one rider. one moto. endless mountains
By Angela Zeng, Product Growth Strategist
Case Studies and Updates
CoinRank — CoinRank needed a fresh way to stand out in crypto. We created a short video strategy that turns complex info into quick, engaging clips that grab attention fast.
Anchor Articles and Updates
Why Growth Marketing Is Not Digital Marketing and Why This Distinction Matters — It’s not that your marketing strategy is flawed. You might just be addressing the wrong problem.
When AI Products Can’t Find PMF, Build a Landing Client Instead — PMF isn’t always found in the product, Sometimes, it starts with one strategic client
Content as a Revenue Tool: Shortening Time-to-Close in Startup Sales — Content that shortens sales cycles, Not just builds traffic
Building Revenue Systems When Scale Isn’t an Option — Profitability First: How Startup Teams Can Drive Revenue in Constrained Markets
More Works
(GQ® — 02)
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
Can I adjust the project scope after we start?
05
How do we measure success?
06
Do you offer ongoing support after project completion?
07
How long does a typical project last?
08
Is there a minimum commitment?
Mountain Gentleman
Angela Zeng designs targeted conversion journeys that address common drop-off points and hesitation in the buyer’s journey. She turns website visitors into loyal customers by optimizing every step of the user experience
Motorcycle Helmets
E-Commerce Optimization
From funnel design to activation playbooks, every deliverable reflects my love for innovation and my obsession with what actually works.
Summary
Born for the wild.
Built for the fearless.
Allen Chu’s Mountain Gentleman helmets are
made to lead the way with style and protection.®
He rides first. Then he builds.
This helmet wasn’t born in a boardroom.
It was shaped by early morning rides through foggy mountain curves,
by sudden downpours, by long nights where the only light came from the dash.
He rides not for speed, but for that feeling
when it’s just you, the road, and the wind.
He was done with helmets that looked cool but weighed him down.
Too heavy. Too fragile. Too plastic.
So he went looking.
And when he found the one that finally felt right, he knew it wasn’t just for him.
None of them felt like they belonged on the kind of ride he lived for.
So he started Mountain Gentleman.
Services
UX Flow Design & Campaign Messaging & Activation Funnel
Recognitions
+30% Web Conversion Rate +50% Product Page Dwell Time
Deliverables
CTA Optimization &
Product Benefit Mapping
Problem
Traffic is not turning into sales We know how to boost your helmet website
Why Are Offline Helmet Stores Struggling to Convert Traffic After Moving Online?
With more brands making the move online, many are launching e-commerce websites to expand their sales channels. But the same challenge keeps showing up. Traffic comes in. Few visitors convert into paying customers.
Unclear product messaging, weak CTAs, generic visuals, and clunky navigation create friction throughout the buyer’s journey. In a category like motorcycle helmets, where trust, style, and performance all matter, these gaps quietly kill conversions.
At Anchor, we focus on fixing exactly that. We redesign user journeys, sharpen brand storytelling, and create action-driven product pages that guide visitors with confidence.
If your brand is moving online, these strategies are not a luxury. They are the difference between passive traffic and consistent sales.
Solution
At Anchor we don’t just focus on tactics. We tell stories that connect and create user journeys that turn visitors into buyers.
When I started working on this, I put myself in the shoes of a rider shopping for their next helmet.
Not just clicking through a website but feeling the same excitement as customizing a GTR.
Every scroll, and every detail was designed to capture that thrill of gearing up before a ride with colors inspired by Super Mario to make choosing your riding gear feel more like playing a game.
Riders get together all the time to hang out and share their passion.
That’s why I created a photo wall to build a stronger connection between riders and the shop, giving them a place to see their own photos and feel truly connected to the brand.
We shape the Mountain Gentleman brand voice so every message and call to action feels real and pulls people in.
Our pages are clear and easy to use guiding visitors smoothly from checking out products to making a confident purchase.
The strategy is simple attract people with a strong brand story and keep them with trusted safety features.
Users move from a bold homepage hero and clear brand message to product highlights then real reviews and safety certificates ending with a clear buy button.
The look uses dark colors and strong fonts to give a feeling of trust and power perfect for riders who want gear they can rely on.
This approach helps helmet stores that move online improve conversion rates boost sales and build loyal customers.
Growth Outcome
After the update visitors stayed forty five percent longer and clicks on product pages rose by thirty eight percent. Purchases increased by thirty percent and user return visits grew by twenty two percent. This shows the site is turning interest into real sales and building loyal customers.
Anchor helped us share the authentic story of riders.
Since then, our website conversions have soared
and the brand has truly come alive.
— Allen Chu, CEO of Mountain Gentleman
one rider. one moto. endless mountains
By Angela Zeng, Product Growth Strategist
Case Studies and Updates
CoinRank — CoinRank needed a fresh way to stand out in crypto. We created a short video strategy that turns complex info into quick, engaging clips that grab attention fast.
Anchor Articles and Updates
Why Growth Marketing Is Not Digital Marketing and Why This Distinction Matters — It’s not that your marketing strategy is flawed. You might just be addressing the wrong problem.
When AI Products Can’t Find PMF, Build a Landing Client Instead — PMF isn’t always found in the product, Sometimes, it starts with one strategic client
Content as a Revenue Tool: Shortening Time-to-Close in Startup Sales — Content that shortens sales cycles, Not just builds traffic
Building Revenue Systems When Scale Isn’t an Option — Profitability First: How Startup Teams Can Drive Revenue in Constrained Markets
More Works
©2025
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
Can I adjust the project scope after we start?
How do we measure success?
Do you offer ongoing support after project completion?
How long does a typical project last?
Is there a minimum commitment?