CoinRank
Angela Zeng designs targeted conversion journeys that address common drop-off points and hesitation in the buyer’s journey. She turns website visitors into loyal customers by optimizing every step of the user experience
Branding
Web3 Media
From funnel design to activation playbooks, every deliverable reflects my love for innovation and my obsession with what actually works.
From funnel design to activation playbooks,
every deliverable reflects my love for innovation and
my obsession with what actually works.
Summary
Jason started CoinRank because he saw how many people were lost in the chaos of
crypto news.®
Turning Crypto Noise Into Clear Insights
He believed it didn’t have to be that way. Together, we built a sleek platform that turns that noise into clear, reliable insights anyone can use. Since launch, CoinRank has become the trusted companion for thousands learning to navigate the wild crypto frontier. It’s more than just data — it’s the map that helps you find your way in a new financial world.
Services
UX Flow Design & Campaign Messaging & Activation Funnel
Recognitions
+30% Web Conversion Rate +50% Product Page Dwell Time
Deliverables
CTA Optimization &
Product Benefit Mapping
Problem
Using Data Driven Visuals and Short Videos to Build Habit Forming Crypto Engagement
Facing a challenge of low traffic the CoinRank team leveraged data insights to discover their audience craves visual and short form video content. With this they set out to create engaging experiences that turn casual viewers into habitual users. As Jason CEO and co Founder puts it "The crypto world is complicated. It can be weird scary and most of all unknown. Many people recognize the opportunity and want to be a part of it but are fearful because they don't fully understand it." CoinRank’s mission is to transform that fear into confidence making every video a step toward users habitually opening the platform.
Turning Crypto Attention into Real Growth
CoinRank had strong content and a clear product vision but struggled to convert attention into user action. Despite producing high-quality Shorts and building brand awareness, users weren’t returning or signing up. There was no structured funnel to guide viewers back to the product.
Jason approached Anchor with a clear goal — to fix the missing link between content and conversion. What he needed wasn’t more videos but a system that could turn interest into registrations and drive habit formation around CoinRank.
Solution
We know product growth is not just about metrics it is about solving real challenges for crypto users who need clarity and trust in a complex market.
When designing CoinRank, Jason shared how crypto investing in 2023 was confusing and intimidating for most. Many platforms pushed users to social media without a clear return path, leaving everyday investors lost. Jason wanted a platform that makes crypto accessible with clear guidance and real choice.
To tackle low retention and brand recall, we built a closed loop funnel using short videos, guided landing pages, and calls to action for bookmarking and registration to drive habit formation.
Growth Outcome
The Road to a Lighthouse Called CoinRank
Where Ideas Meet Execution
To address low engagement and retention, we designed a content experience with one clear goal:
forming a habit loop between video content and product use.
Each short-form video was tied to a trending crypto news story, helping users make sense of real-time events.
Beneath every video, users were guided to a single, purpose-built landing funnel that combined market data with a bold and memorable visual identity.
The goal was not just clicks. We wanted users to experience that Aha moment — the instant they realized CoinRank could simplify a chaotic market. From there, registration became a natural next step and engagement followed.
We always knew Shorts were the way to go
but we had no idea how to actually turn them into users
This funnel finally made it click
— CoinRank Team
By Angela Zeng, Product Growth Strategist
Case Studies and Updates
Mountain Gentleman — They knew they needed to go digital but had no idea how to start.So we saw things through the rider’s eyes.It wasn’t just about buying gear because it felt like building out your dream GTR.Every part of the journey was designed to match that thrill.
Anchor Articles and Updates
Why Growth Marketing Is Not Digital Marketing and Why This Distinction Matters — It’s not that your marketing strategy is flawed. You might just be addressing the wrong problem.
When AI Products Can’t Find PMF, Build a Landing Client Instead — PMF isn’t always found in the product, Sometimes, it starts with one strategic client
Content as a Revenue Tool: Shortening Time-to-Close in Startup Sales — Content that shortens sales cycles, Not just builds traffic
Building Revenue Systems When Scale Isn’t an Option — Profitability First: How Startup Teams Can Drive Revenue in Constrained Markets
More Works
(GQ® — 02)
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
Can I adjust the project scope after we start?
05
How do we measure success?
06
Do you offer ongoing support after project completion?
07
How long does a typical project last?
08
Is there a minimum commitment?
CoinRank
Angela Zeng designs targeted conversion journeys that address common drop-off points and hesitation in the buyer’s journey. She turns website visitors into loyal customers by optimizing every step of the user experience
Branding
Web3 Media
From funnel design to activation playbooks, every deliverable reflects my love for innovation and my obsession with what actually works.
Summary
Jason started CoinRank because he saw how many people were lost in the chaos of
crypto news.®
Turning Crypto Noise Into Clear Insights
He believed it didn’t have to be that way. Together, we built a sleek platform that turns that noise into clear, reliable insights anyone can use. Since launch, CoinRank has become the trusted companion for thousands learning to navigate the wild crypto frontier. It’s more than just data — it’s the map that helps you find your way in a new financial world.
Services
UX Flow Design & Campaign Messaging & Activation Funnel
Recognitions
+30% Web Conversion Rate +50% Product Page Dwell Time
Deliverables
CTA Optimization &
Product Benefit Mapping
Problem
Using Data Driven Visuals and Short Videos to Build Habit Forming Crypto Engagement
Facing a challenge of low traffic the CoinRank team leveraged data insights to discover their audience craves visual and short form video content. With this they set out to create engaging experiences that turn casual viewers into habitual users. As Jason CEO and co Founder puts it "The crypto world is complicated. It can be weird scary and most of all unknown. Many people recognize the opportunity and want to be a part of it but are fearful because they don't fully understand it." CoinRank’s mission is to transform that fear into confidence making every video a step toward users habitually opening the platform.
Turning Crypto Attention into Real Growth
CoinRank had strong content and a clear product vision but struggled to convert attention into user action. Despite producing high-quality Shorts and building brand awareness, users weren’t returning or signing up. There was no structured funnel to guide viewers back to the product.
Jason approached Anchor with a clear goal — to fix the missing link between content and conversion. What he needed wasn’t more videos but a system that could turn interest into registrations and drive habit formation around CoinRank.
Solution
We know product growth is not just about metrics it is about solving real challenges for crypto users who need clarity and trust in a complex market.
When designing CoinRank, Jason shared how crypto investing in 2023 was confusing and intimidating for most. Many platforms pushed users to social media without a clear return path, leaving everyday investors lost. Jason wanted a platform that makes crypto accessible with clear guidance and real choice.
To tackle low retention and brand recall, we built a closed loop funnel using short videos, guided landing pages, and calls to action for bookmarking and registration to drive habit formation.
Growth Outcome
The Road to a Lighthouse Called CoinRank
Where Ideas Meet Execution
To address low engagement and retention, we designed a content experience with one clear goal:
forming a habit loop between video content and product use.
Each short-form video was tied to a trending crypto news story, helping users make sense of real-time events.
Beneath every video, users were guided to a single, purpose-built landing funnel that combined market data with a bold and memorable visual identity.
The goal was not just clicks. We wanted users to experience that Aha moment — the instant they realized CoinRank could simplify a chaotic market. From there, registration became a natural next step and engagement followed.
We always knew Shorts were the way to go
but we had no idea how to actually turn them into users
This funnel finally made it click
— CoinRank Team
By Angela Zeng, Product Growth Strategist
Case Studies and Updates
Mountain Gentleman — They knew they needed to go digital but had no idea how to start.So we saw things through the rider’s eyes.It wasn’t just about buying gear because it felt like building out your dream GTR.Every part of the journey was designed to match that thrill.
Anchor Articles and Updates
Why Growth Marketing Is Not Digital Marketing and Why This Distinction Matters — It’s not that your marketing strategy is flawed. You might just be addressing the wrong problem.
When AI Products Can’t Find PMF, Build a Landing Client Instead — PMF isn’t always found in the product, Sometimes, it starts with one strategic client
Content as a Revenue Tool: Shortening Time-to-Close in Startup Sales — Content that shortens sales cycles, Not just builds traffic
Building Revenue Systems When Scale Isn’t an Option — Profitability First: How Startup Teams Can Drive Revenue in Constrained Markets
More Works
(GQ® — 02)
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
Can I adjust the project scope after we start?
05
How do we measure success?
06
Do you offer ongoing support after project completion?
07
How long does a typical project last?
08
Is there a minimum commitment?
CoinRank
Angela Zeng designs targeted conversion journeys that address common drop-off points and hesitation in the buyer’s journey. She turns website visitors into loyal customers by optimizing every step of the user experience
Branding
Web3 Media
From funnel design to activation playbooks, every deliverable reflects my love for innovation and my obsession with what actually works.
Summary
Jason started CoinRank because he saw how many people were lost in the chaos of
crypto news.®
Turning Crypto Noise Into Clear Insights
He believed it didn’t have to be that way. Together, we built a sleek platform that turns that noise into clear, reliable insights anyone can use. Since launch, CoinRank has become the trusted companion for thousands learning to navigate the wild crypto frontier. It’s more than just data — it’s the map that helps you find your way in a new financial world.
Services
UX Flow Design & Campaign Messaging & Activation Funnel
Recognitions
+30% Web Conversion Rate +50% Product Page Dwell Time
Deliverables
CTA Optimization &
Product Benefit Mapping
Problem
Using Data Driven Visuals and Short Videos to Build Habit Forming Crypto Engagement
Facing a challenge of low traffic the CoinRank team leveraged data insights to discover their audience craves visual and short form video content. With this they set out to create engaging experiences that turn casual viewers into habitual users. As Jason CEO and co Founder puts it "The crypto world is complicated. It can be weird scary and most of all unknown. Many people recognize the opportunity and want to be a part of it but are fearful because they don't fully understand it." CoinRank’s mission is to transform that fear into confidence making every video a step toward users habitually opening the platform.
Turning Crypto Attention into Real Growth
CoinRank had strong content and a clear product vision but struggled to convert attention into user action. Despite producing high-quality Shorts and building brand awareness, users weren’t returning or signing up. There was no structured funnel to guide viewers back to the product.
Jason approached Anchor with a clear goal — to fix the missing link between content and conversion. What he needed wasn’t more videos but a system that could turn interest into registrations and drive habit formation around CoinRank.
Solution
We know product growth is not just about metrics it is about solving real challenges for crypto users who need clarity and trust in a complex market.
When designing CoinRank, Jason shared how crypto investing in 2023 was confusing and intimidating for most. Many platforms pushed users to social media without a clear return path, leaving everyday investors lost. Jason wanted a platform that makes crypto accessible with clear guidance and real choice.
To tackle low retention and brand recall, we built a closed loop funnel using short videos, guided landing pages, and calls to action for bookmarking and registration to drive habit formation.
Growth Outcome
The Road to a Lighthouse Called CoinRank
Where Ideas Meet Execution
To address low engagement and retention, we designed a content experience with one clear goal:
forming a habit loop between video content and product use.
Each short-form video was tied to a trending crypto news story, helping users make sense of real-time events.
Beneath every video, users were guided to a single, purpose-built landing funnel that combined market data with a bold and memorable visual identity.
The goal was not just clicks. We wanted users to experience that Aha moment — the instant they realized CoinRank could simplify a chaotic market. From there, registration became a natural next step and engagement followed.
We always knew Shorts were the way to go
but we had no idea how to actually turn them into users
This funnel finally made it click
— CoinRank Team
By Angela Zeng, Product Growth Strategist
Case Studies and Updates
Mountain Gentleman — They knew they needed to go digital but had no idea how to start.So we saw things through the rider’s eyes.It wasn’t just about buying gear because it felt like building out your dream GTR.Every part of the journey was designed to match that thrill.
Anchor Articles and Updates
Why Growth Marketing Is Not Digital Marketing and Why This Distinction Matters — It’s not that your marketing strategy is flawed. You might just be addressing the wrong problem.
When AI Products Can’t Find PMF, Build a Landing Client Instead — PMF isn’t always found in the product, Sometimes, it starts with one strategic client
Content as a Revenue Tool: Shortening Time-to-Close in Startup Sales — Content that shortens sales cycles, Not just builds traffic
Building Revenue Systems When Scale Isn’t an Option — Profitability First: How Startup Teams Can Drive Revenue in Constrained Markets
More Works
©2025
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
Can I adjust the project scope after we start?
How do we measure success?
Do you offer ongoing support after project completion?
How long does a typical project last?
Is there a minimum commitment?